Many businesses are shifting their advertising tactics from traditional digital advertising towards WiFi Advertising.
What is the captive portal
The captive portal is the web page the user sees before accessing a public Wi-Fi network. It is also known as splash page, login page, splash portal and landing page. Through this web page, users can authenticate themselves and register to the WiFi network using their personal credentials.
What is the function of the captive portal?
The captive portal enables users to access wireless networks and connects itself to a Radius server in which access data is saved.
The captive portal can be used as a marketing tool to collect data and segment users, so that businesses that provide Wi-Fi to their clients can collect useful data and segment it for their marketing campaigns.
Last but not least, the captive portal can be used to communicate information, insert audio-video advertisement and other similar content that will be seen by users during the authentication process.
All information and data captured about WiFi clients is stored within Arenas’s analytics dashboard, an intuitive web-based tool to access your social stats and clients’ contact details. The dashboards helps you analysing data and discovering how to better engage your customers with your brand.
It also helps you show ROI to your end user customers, for example, by determining how many new contacts were gathered through WiFi each month, and how much was saved in advertising, thanks to Arena’s features for Social WiFi.
Enhanced user experience
Advertise your brand using WiFi
Enhanced user experience
Enable roaming on your networks, even if they aren’t made of enterprise access points. If you use a UniFi Outdoor outside your venue and some TP-Links for indoor Wi-Fi, the clients roam seamlessly inside and outside your venue without seeing the splash page after the authentication.
Integrations and APIs
For email marketing, using Arena’s Mailchimp connector, which sends opted-in email addresses directly to your Mailchimp account;
To measure your social wifi results and run high-ROI marketing and sales campaigns on your lists, by exporting them to any third party marketing platform or CRM, in csv format;
To set up your own integration with any third party system using Arena’s “Push notifications” APIs. In the past, our customers have used this feature to integrate Arena with Zendesk, Salesforce, Marketo, ConstantContact, SendinBlue, Sendgrid, Fidelio, Opera, Plivo, and many others.
Thanks to these integrations and APIs, you can access your WiFi clients’ data from anywhere, and use it in creative and useful ways to create your own unique application.